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Behavioral Bites
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Who Should be Designing Education Materials for Participants?

Posted By Warren Cormier, Monday, January 7, 2019
Updated: Friday, February 1, 2019

Throughout the history of participant education we have seen materials that are filled with jargon, have disconnected thoughts, and generally provide much more information than is needed to make a decision. Certainly, some of this can be attributed to compliance issues. But not all of it.

Participant materials are often developed by highly financially literate people. We know that behaviorally, highly financially literate people strongly underweight the complexity of the materials they are tasked with communicating to an unsophisticated audience. This has resulted in the excessive use of financial terms that few participants understand, thoughts that are disjointed, and far too much information. My suggestion is to find a good communicator who can grasp the concepts and let her or him explain it to participants.

Tags:  behavioral bites 

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